According to the South African Independent Media website reported on August 21st, the South African Ministry of Trade and Industry said that the South African poultry industry is working with the government to open up new export markets as part of the overall plan to revitalize the industry. The Ministry of Agriculture said that about 50,000 people are currently working in the poultry industry, accounting for a large part of South Africa's agricultural employment, but in recent years the South African poultry industry has been under pressure due to increased import competition. In response, Trade and Industry Minister Patel issued a statement saying that the government is working to open up new industry roads, increase production capacity and lower prices for local consumers.